// Trail Notes
Notes from the trail.
Practical thinking on web applications, lead generation, applied AI, SEO, and building sites that perform: for pipeline and for search.
Okanagan, BC: : : 50° N / 50.3°N
// Latest
01
Case study · Web Design
A Southern Alberta opportunity
A corporate site that frames TUKTU's Deep Basin light oil opportunity clearly for investors and newcomers, with operations and news in one place.
02
Healthcare
Web design and PPC for dental practices in BC and Alberta
We build websites and PPC campaigns that book new patients for dental practice owners across BC and Alberta. Brand, web, and patient generation in one team.
03
E-commerce
Shopify vs WooCommerce: how to choose the right store platform
Shopify and WooCommerce both work. The wrong pick is usually a mismatch with your team, catalog, or ops, not a bad platform. Here is how to choose with your eyes open.
04
Applied AI
Your website is software now: web apps, AI, and the business case for lead gen
Brochure sites underperform when competitors ship portals, quote tools, and AI-assisted discovery. Here is the ROI case, practical AI integration options, and SEO architecture built for pipeline.
05
Case study · Brand Strategy
End of life planning, focused on legacy
We crafted a timeless brand and razor-sharp website for Vesta Legacy Planning. building more than a presence, we built confidence and made legacy planning feel human and clear.
06
Accessibility
Why web accessibility matters: for users, law, and SEO
Accessibility is not a nice-to-have overlay. It is a legal requirement in many jurisdictions, a quality signal for search engines, and the baseline for a site that actually works.
07
Case study · Ecommerce
Maximizing e-commerce & digital sales
Custom ecommerce, Google and Meta campaigns, and a North America print catalogue across the continent.
08
Content Marketing
Cut through content marketing clutter: strategy before channels
More content is not better content. Start with who you are writing for, why it matters, and which channels actually reach your audience, before you add to the noise.
09
Case study · Investor Relations
Two audiences. One front door.
Corporate site for IPO timing. informed investors and curious newcomers, without either feeling like an afterthought.
10
Lead Generation
Social media for lead generation: when it works and when to skip it
When teams need leads fast, social media is often the first channel they reach for. It is not always the right one.
11
Case study · Web Design
Something to smile about
Website and marketing for a new Penticton dental practice. patients on the books before doors opened.
12
Brand Design
Why a well-designed logo still matters, and what makes one stick
The strongest logos tell simple stories. Here is how a mark sets the foundation for your entire visual identity, and five practical rules for getting it right.
13
Case study · Web Design
35 locations. One platform.
Enterprise WordPress platform connecting ClareMedica's Florida care network. HIPAA, WCAG, and ADA compliant.
14
Partnerships
White-label web development for Western Canada agencies
Agencies excel at strategy, creative, and campaigns, but custom web development is often the gap. Here is how white-label partnerships fill it without compromising client work.
15
Case study · Investor Relations
Uranium story, investor-ready
WordPress corporate site for a publicly traded Canadian uranium explorer. live tickers, project portfolio, and SEDAR disclosures in one place.
Building a site that generates leads?
Custom web applications, SEO architecture, and applied AI: from discovery to launch and beyond.