Privacy Policy

This Privacy Policy explains how FirstUp (“we,” “us,” or “our”) collects, uses, and protects personal information when you visit firstup.ca or contact us. We are based in the Okanagan, British Columbia, Canada.

Who we are

FirstUp provides strategy, design, and development services. If you have questions about this policy or your personal information, contact us at hello@firstup.ca.

Information we collect

We may collect the following types of information:

• Information you provide. When you use our contact form or email us, we may collect your name, email address, company, role, project details, budget and timeline preferences, and any other information you choose to share.
• Information collected automatically. When you visit our site, we and our service providers may collect technical data such as your IP address, browser type, device type, operating system, pages viewed, time spent on pages, referring URL, and general location (city or region level).
• Marketing and campaign data. If you arrive via a paid or tracked link, we may receive UTM parameters or similar campaign identifiers to understand how you found us.

How we use your information

We use personal information to:

• Respond to inquiries and communicate about potential or active projects
• Operate, maintain, and improve our website
• Understand site traffic, user behaviour, and marketing performance
• Measure the effectiveness of advertising and conversion campaigns
• Comply with legal obligations and protect our rights

Cookies and similar technologies

Our website uses cookies and similar tracking technologies. These may include:

• Essential cookies required for basic site functionality
• Analytics cookies through Google Analytics 4 (GA4) to understand how visitors use our site
• Tag management through Google Tag Manager (GTM), which may load additional analytics or marketing tags
• Advertising and conversion pixels used for pay-per-click (PPC) and digital advertising, which may include platforms such as Google Ads, Meta (Facebook/Instagram), and similar services

You can control cookies through your browser settings. Disabling cookies may affect certain site features. Where required by law, we will obtain consent before placing non-essential cookies.

Third-party services

We use third-party services that may collect information about your use of our site. These providers have their own privacy policies:

• Google Privacy Policy (Analytics, Tag Manager, Ads)
• Meta Privacy Policy (advertising pixels)

Our site may also link to third-party websites. We are not responsible for the privacy practices of those sites.

How we share information

We do not sell your personal information. We may share information with:

• Service providers who help us operate our website, analytics, hosting, email, or advertising (only as needed to perform their services)
• Professional advisors or authorities when required by law or to protect our legal rights

Data retention

We retain personal information only as long as necessary for the purposes described in this policy, including responding to inquiries, maintaining business records, and meeting legal obligations. Contact form submissions are typically retained for the duration of our business relationship and a reasonable period afterward.

Security

We use reasonable administrative, technical, and organizational measures to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your rights

Depending on applicable law, including Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information, subject to legal or legitimate business requirements
• Withdraw consent where processing is based on consent

To exercise these rights, contact us at hello@firstup.ca. We will respond within a reasonable timeframe.

International transfers

Some of our service providers (such as Google and Meta) may process data in the United States or other countries. When information is transferred outside Canada, it may be subject to the laws of those jurisdictions.

Children’s privacy

Our website is not directed at children under 13, and we do not knowingly collect personal information from children.

Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page indicates when it was last revised. Continued use of our site after changes constitutes acceptance of the updated policy.

Contact us

Questions about this Privacy Policy or your personal information? Email hello@firstup.ca.