Terms of Use

These Terms of Use (“Terms”) govern your access to and use of the firstup.ca website operated by FirstUp (“we,” “us,” or “our”). By using this site, you agree to these Terms. If you do not agree, please do not use the site.

Acceptance of terms

By accessing or browsing our website, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy.

Use of the website

You may use our website for lawful purposes only. You agree not to:

• Use the site in any way that violates applicable laws or regulations
• Attempt to gain unauthorized access to our systems, servers, or data
• Scrape, crawl, or harvest content or data from the site without our permission
• Interfere with or disrupt the site’s operation or security
• Transmit malware, spam, or other harmful or unauthorized content
• Misrepresent your identity or affiliation with any person or organization

Intellectual property

All content on this website, including text, graphics, logos, images, case studies, layouts, and code, is owned by FirstUp or our licensors and is protected by copyright, trademark, and other intellectual property laws.

You may view and download content for personal, non-commercial use only. You may not reproduce, distribute, modify, create derivative works from, publicly display, or commercially exploit any site content without our prior written consent.

No professional advice

Information on this website is provided for general informational purposes. It does not constitute professional, legal, financial, or technical advice. Any engagement for services will be governed by a separate agreement between you and FirstUp.

Disclaimer of warranties

This website is provided on an “as is” and “as available” basis. To the fullest extent permitted by law, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the site will be uninterrupted, error-free, or free of harmful components.

Limitation of liability

To the fullest extent permitted by law, FirstUp and its directors, employees, and contractors shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of, or inability to use, this website, even if we have been advised of the possibility of such damages.

Our total liability for any claim arising from your use of the site shall not exceed the amount you paid us, if any, in the twelve months preceding the claim, or CAD $100, whichever is greater.

Third-party links

Our site may contain links to third-party websites or services. We provide these links for convenience only and do not endorse or control third-party content. Your use of third-party sites is subject to their own terms and privacy policies.

Indemnification

You agree to indemnify and hold harmless FirstUp from any claims, damages, losses, or expenses (including reasonable legal fees) arising from your violation of these Terms or misuse of the website.

Governing law

These Terms are governed by the laws of the Province of British Columbia and the federal laws of Canada applicable therein, without regard to conflict-of-law principles. Any disputes shall be subject to the exclusive jurisdiction of the courts located in British Columbia, Canada.

Changes to these terms

We may revise these Terms at any time by updating this page. The “Last updated” date at the top reflects the most recent revision. Your continued use of the site after changes constitutes acceptance of the revised Terms.

Contact us

Questions about these Terms? Email hello@firstup.ca.