// Trail Notes
Notes from the trail.
Practical thinking on web applications, lead generation, applied AI, SEO, and building sites that perform: for pipeline and for search.
Okanagan, BC: : : 50° N / 50.3°N
// Latest
16
North Okanagan
Vernon web design for the North Okanagan: fast, findable, built to win calls
Vernon and North Okanagan web design from a local Okanagan team. Sites built for wine country tourism, ag and manufacturing, healthcare, and service businesses that need to stand out in a crowded market.
17
Case study · Brand Strategy
Trust you can see
Brand story, identity, and website for a safety consultancy scaling beyond a solo operator. culture over checklists.
18
E-commerce
Three e-commerce fundamentals: speed, trust, and mobile
Online shopping habits changed for good. If your store is slow, feels risky, or breaks on mobile, you are not just losing one sale. You are losing the repeat customer.
19
Case study · Digital Experience
Reimagining the annual report
A digital annual report with movement, data bubbles, and story teasers. impact you feel before you read every word.
20
Salmon Arm
Web design in the Shuswap: built here, built to convert
Local web design for Salmon Arm, Sicamous, Chase, and the Shuswap. Mobile-first builds, local SEO, and conversion-focused pages from a team with boots on the ground in Salmon Arm.
21
Case study · Brand Strategy
Brains meet a credible face
The platform had the brains. We gave it a face. logo, visual identity, trade show materials, and landing pages that speak to financial institutions and climate-conscious teams.
22
Case study · Branding
More than just a logo
HammerThyme's founders are important to us, in fact, one of them is one of us so we really wanted to make something unique to the market, that reflected their morals, values, and ideals.
23
Case study · Web Design
Framing quality, digitally
We created a digital showroom for Adera that feels as solid and thoughtful as their craftsmanship. The site highlights their products and educates customers about their products.
24
Case study · Web Design
Straight talk about potash
We built a clean, transparent website that gives investors and the curious alike a clear view of Saskatchewan's proprietary potash opportunity.
25
Case study · Web Design
Solid as their work
We gave a family concrete business a bunch of website upgrades and support, as solid and dependable as the work they do.
26
Case study · Web Design
Browsing becomes finding home
Choosing a manufactured home can feel overwhelming; partnered with Pepper, we made it simple.
Building a site that generates leads?
Custom web applications, SEO architecture, and applied AI: from discovery to launch and beyond.