HammerThyme
Coffee

HammerThyme’s founders are important to us, in fact, one of them is one of us so we really wanted to make something unique to the market, that reflected their morals, values, and ideals. Never ones to shy away from something punny, the founders allowed us to craft a brand that includes travel, “witchyness,” and something a little more eclectic and human-centric. We made sure every aspect was handmade and illustrated into something unique. With beans organic and ethically sourced from Mexico and Peru, packaging highlighted stereotypes and beautiful parts of the world—with a little AI help for llamas we don’t know how to draw, and everything else painstakingly detailed. We didn’t need a robust custom website, so we used Shopify and got them off to the races for local online sales.