Available for new engagements

// 02 · BRAND & DESIGN

Clarity wins every time.

Vague doesn’t cut it anymore. We help you figure out who you are, what you stand for, and how that shows up: from logo to complete design system. Every touchpoint should feel unmistakably yours.

Start a brand projectSee the work

Brand strategy & positioning Logo & visual identity Design systems & guidelines Typography & colour Print & packaging Collateral & templates Brand voice & messaging Launch assets

// What we deliver

Every engagement includes.

Brand strategy Positioning, audience, and competitive landscape: the why before the what.

Visual identity Logo suite, colour, typography, and imagery direction built to scale.

Design system Components, spacing, and usage rules your team can apply without guessing.

Brand guidelines A living document: print and digital: so partners stay on-brand.

Print & packaging Business cards, signage, packaging, and environmental applications.

Collateral templates Decks, one-pagers, and social templates your team can update in-house.

Messaging framework Taglines, value props, and voice guidelines aligned to your positioning.

Asset handoff Organized source files, exports, and training so nothing gets lost after launch.

// How we work

From blank slate to unmistakable.

Discover

Understand the business and the audience.

Stakeholder interviews, competitive review, and audience mapping before any concepts.

Stakeholder workshops
Competitive landscape
Audience & journey mapping
Brand audit (if refresh)

Weeks 1–2

Define

Lock the strategic foundation.

Positioning, personality, and messaging hierarchy: agreed before design exploration.

Positioning statement
Brand attributes & voice
Messaging architecture
Creative brief sign-off

Weeks 2–3

Design

Explore, refine, align.

Concept rounds for identity and system: structured feedback, clear decision points.

Concept exploration
Two feedback rounds
System build-out
Application mockups

Weeks 4–8

Deliver

Launch-ready assets and guidelines.

Final files, guidelines, templates, and training: ready for web, print, and partners.

Master asset package
Brand guidelines doc
Template library
Team handoff session

Weeks 9–11

// Engagement models

How we work together.

Three ways to engage: match the model to your situation. We'll guide you to the right fit.

Most common

Project

Fixed scope for a new brand, rebrand, or identity refresh: clear timeline, clear deliverables, clear finish line.

·Scoped SOW & milestones
·Structured feedback rounds
·Full asset handoff

Typical: 8–12 weeks

Retainer

Ongoing design support for teams that ship continuously: campaigns, collateral, and system evolution.

·Monthly design hours
·Rolling creative backlog
·Brand governance support

Ongoing monthly

Sprint

Focused burst: logo refresh, positioning workshop, or guidelines audit in 2–3 weeks.

·One defined deliverable
·Workshop facilitation
·Optional extension to project

Typical: 2–3 weeks

// Tools & tech we use

Figma Adobe Creative Cloud Illustrator InDesign Notion Miro Frontify

// FAQ

Questions about Brand & Design.

01 Do you only do logos?

No: identity is one piece. We typically deliver strategy, visual system, guidelines, and application templates so your brand works everywhere, not just on a business card.

02 We already have a logo. Can you help?

Yes. Many engagements are refreshes: tightening the system, updating guidelines, or extending identity to channels that never got proper treatment. We’ll audit what you have before proposing scope.

03 How many concept rounds are included?

Standard projects include two structured feedback rounds on identity concepts before we move into system build-out. Additional exploration can be scoped if you need it.

04 Will this work with our upcoming website?

Ideally yes: we often pair brand with web so tokens, typography, and components translate directly into the build. If web is separate, we deliver dev-ready specs and work with your team or ours.

05 Who owns the files?

You do. On completion you receive full source files, exports, and license documentation. We don’t hold assets hostage.

// In their words

“I never felt upsold on the services, and the entire budget came in right around budget. 10/10, would recommend them to friends and family looking to build a website or develop new branding.”

Richard, Directors Lounge