Available for new engagements

// 07 · E-COMMERCE

Checkout to catalog.

Complex online stores that actually connect your products to customers. Built for conversion, inventory, and scale: from Shopify launches to custom headless commerce with real-time inventory.

Launch your storeSee the work

<a href="https://www.firstup.ca/services/shopify/" class="text-inherit transition-colors hover:text-teal focus:outline-none focus-visible:underline">Shopify</a> & headless Catalog & checkout UX Inventory sync Fulfillment integration Subscriptions B2B portals Payment gateways Conversion optimization

// What we deliver

Every engagement includes.

Platform selection Shopify, headless, or custom: chosen for your catalog size, team, and growth plans.

Store design Conversion-focused UX from browse to checkout: mobile-first, brand-aligned.

Catalog architecture Collections, variants, filters, and search that scale with SKU count.

Checkout optimization Friction removed: guest checkout, express pay, and trust signals where they matter.

Inventory & ERP sync Real-time stock, multi-location, and fulfillment rules connected to your ops stack.

Subscriptions & B2B Recurring revenue, wholesale portals, and customer-specific pricing when you need them.

Analytics & tracking Ecommerce events in GA4, pixels, and reporting dashboards that tie to revenue.

Launch & training Go-live support, merchant training, and documentation for day-to-day operations.

// How we work

From catalog to checkout: built to sell.

Discover

Map products, ops, and goals.

Catalog complexity, fulfillment model, integrations, and conversion targets: before platform lock-in.

Catalog & SKU review
Ops & fulfillment mapping
Platform recommendation
Integration requirements

Weeks 1–2

Design

UX that converts.

PDP, collection, cart, and checkout flows: tested patterns adapted to your brand.

Wireframes & UX flows
Visual design system
Mobile-first layouts
Stakeholder sign-off

Weeks 3–5

Build

Integrate, configure, QA.

Theme or custom build, payments, shipping, inventory sync: staging previews throughout.

Store development
Payment & shipping setup
ERP/inventory integration
Test transactions & QA

Weeks 6–12

Launch

Go live and optimize.

Launch support, merchant training, and post-launch tuning: conversion doesn't stop at deploy.

Go-live checklist
Team training
30-day support window
CRO recommendations

Week 12+

// Engagement models

How we work together.

Three ways to engage: match the model to your situation. We'll guide you to the right fit.

Most common

Project

New store launch, replatform, or major redesign: fixed scope from discovery through go-live.

·Platform + design + build
·Integration package
·Launch + 30-day support

Typical: 10–16 weeks

Retainer

Ongoing optimization: CRO tests, new features, catalog updates, and performance improvements.

·Monthly dev/CRO hours
·Priority support
·Revenue reporting

Ongoing monthly

Sprint

Checkout audit, PDP redesign, or integration fix: focused delivery in 2–4 weeks.

·Single focus area
·Before/after metrics
·Fast turnaround

Typical: 2–4 weeks

// Tools & tech we use

Hydrogen Klaviyo Stripe Recharge GA4

// FAQ

Questions about E-Commerce.

01 Shopify or custom: how do you decide?

Catalog size, customization needs, internal team skills, and integration complexity. Shopify covers most brands well; headless or custom makes sense at scale or with unique workflows. We recommend in discovery, not before.

02 Can you migrate from WooCommerce or Magento?

Yes. Migrations include URL redirects, product data, customer history (where possible), and SEO preservation. We scope data complexity upfront so timelines stay honest.

03 Do you handle product photography?

We can coordinate partners or work with your assets. PDP templates and image specs are part of design: production is scoped separately if you need a shoot.

04 What about B2B wholesale?

Shopify B2B, custom portals, or tiered pricing: we’ve built wholesale flows with approval gates, custom catalogs, and net terms where required.

05 Is ongoing support available after launch?

Every project includes 30 days post-launch support. Most stores move to a maintenance/CRO retainer for updates, tests, and seasonal campaigns.

// In their words

“MIGHTY comes to mind. And RESPONSIVE. They have a deep understanding of our business and are able to address all of our needs in ways we didn't even think of. Work with them. You will not be disappointed!”

Heather Tyre, Louenhide North America