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// Custom homes · Brand · Web · Showroom

Web design for custom home builders and premium trades.

We build digital showrooms for custom home builders and premium trades across Western Canada: sites that educate high-ticket homeowners during a long planning cycle. Brand, web, and growth in one team.

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// Why builders trust us

25 Years shipping work

Years shipping work

200+ Projects launched

Projects launched

85% Of work from repeat clients

Of work from repeat clients

100% Canadian team

Canadian team

// What we do for builders

Three disciplines. One team that respects the craft.

Most agencies hand you off between teams for brand, web, and ads. We run all three under one roof, so nothing gets lost in translation and every discipline reinforces the next. Premium physical craft needs a custom site, not a template.

01

Brand & craft

A digital presence that matches the work on site: positioning, visual identity, and photography direction homeowners can trust before they visit.

Positioning Visual identity Photography direction
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02

Showroom UX

A 24/7 digital showroom: big photos, clean layouts, and product education for homeowners who spend months planning before they call.

Showroom UX Product education Easy-edit CMS
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03

Pre-qualified inquiries

Optional campaigns and inquiry paths that help high-ticket homeowners self-select before the phone rings. Same senior team.

Inquiry paths Landing pages Call tracking
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// Showroom proof

Proof from builders and premium trades

Adera Windows & Doors and Countryside Manufactured Homes in Kamloops: digital showrooms built for homeowner trust.

View all work
07 Adera Windows & Doors
Web Home Services

Framing quality, digitally

We created a digital showroom for Adera that feels as solid and thoughtful as their craftsmanship. The site highlights their products and educates customers about their products.

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Countryside Manufactured Homes
15 Countryside Manufactured Homes
Web Home Services

Browsing becomes finding home

Choosing a manufactured home can feel overwhelming; partnered with Pepper, we made it simple.

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// Brands we build for

Trusted across homes and beyond.

From premium trades to manufactured-home showrooms, teams count on us to get brand, web, and growth right.

// 01 · Brand & craft — how it works

A digital presence as considered as the build.

High-ticket homeowners decide if a studio feels credible while they are still on Pinterest. We build the positioning and visual identity that make that first impression match the craft.

Logo & identity Photography direction Brand guidelines Print collateral
Explore brand & design
Discover

Positioning & messaging

Clarify who you build for, what sets the studio apart from commodity home services, and the language that resonates with high-ticket homeowners.

Design

Visual identity system

Logo, color, type, and photography direction for site, site signage, and print: one system, no inconsistency. Craft over templates.

Launch

A playbook your team can run

Brand guidelines sales and future hires can follow without calling us every time.

// 02 · Showroom UX — how it works

From brief to launch.

A clear path from discovery to a live digital showroom, with no template surprises.

// 03 · Pre-qualified inquiries — how it works

Help the right homeowners reach you first.

A long planning cycle is not a volume game. We build inquiry paths that educate, then let serious buyers raise a hand with enough context that your first call is not a cold start.

Google Ads Landing pages Inquiry forms Monthly reporting
Explore PPC & lead generation
Educate

Showroom pages that do the briefing

Product education and project galleries so homeowners arrive already oriented, the way Adera's digital showroom uses big photos, clean layouts, and clear product education.

Filter

Paths that self-select

Forms and floorplan filters (as we built with Countryside: size, style, and budget) so the inquiry is closer to a real project, not a tire-kicker.

Prove it

Tracking & reporting

See which pages and campaigns turn into conversations, not just form fills, with reporting in plain English.

// In their words

Client testimonials

H

“MIGHTY comes to mind. And RESPONSIVE. They have a deep understanding of our business and are able to address all of our needs in ways we didn't even think of. Work with them. You will not be disappointed!”

Heather Tyre, Louenhide North America

“Few, if any, organizations I've worked with can match the technical expertise and professionalism that FirstUp consistently delivers.”

Melissa Harris, DEALR Cannabis

“I never felt upsold on the services, and the entire budget came in right around budget. 10/10, would recommend them to friends and family looking to build a website or develop new branding.”

Richard, Directors Lounge

“Rather than forcing us into an off-the-shelf solution, FirstUp invested the time to understand our business and built technology around the way we work.”

Melissa Harris, DEALR Cannabis

Ready to see if we're the right fit?

Tell us about your studio. We'll respond within one business day with a clear next step.

Book a free discovery callSee the Adera showroom

// FAQ

Custom home builder web design questions

Cost depends on scope: a focused studio site is a different build than a full digital showroom with product education and campaign landing pages. We scope after a short discovery call and provide a fixed price with clear deliverables. No surprise invoices.

Yes. Brand, web, and PPC can run under one roof with the same senior team. That keeps message match tight: the identity, the showroom, and the ads all speak the same language. Many studios start with the site, then add campaigns once the foundation is live.

Yes. We are a senior Canadian team serving Western Canada: BC, Alberta, Saskatchewan, Manitoba, and the North, including markets such as Calgary, Edmonton, Vancouver Island, Kamloops, and the Prairies. Adera Windows & Doors is a digital showroom as solid as their craftsmanship: Web Design, UX Architecture, Content Strategy, and WordPress Build.

We review your studio details and schedule a 30-minute discovery call. No pitch deck, no pressure. We will tell you honestly if we are the right fit and what a realistic timeline and budget look like for a digital showroom.

Tell us about your studio

Share what you're working toward and we'll respond within one business day with a clear next step. No pitch deck, no pressure.

Optional

Your details stay with us: we never sell or share your information.