Available for new engagements

// 01 · WEB DESIGN & DEVELOPMENT

Fast, secure, built to grow.

Websites and platforms that don’t just sit there. They work. We unite your brand, your vision, and what your users need into one digital experience. We pick the right platform for the job, then build for speed, accessibility, and scale.

Start a projectSee the work

Information architecture UI/UX design Right platform for the job Performance & Core Web Vitals Accessibility (WCAG 2.2) Hosting & security CMS training & handoff Ongoing maintenance

// What we deliver

Every engagement includes.

Discovery & IA Sitemap, user flows, and content hierarchy before a pixel is drawn.

UX wireframes Low-fi wireframes validated with stakeholders before design begins.

Visual design High-fidelity comps aligned with your brand system.

Custom build The right platform for your project: chosen in discovery to match your team, workflow, and goals.

Content management A CMS setup your team can actually use: structured, scalable, and matched to how you work.

Performance QA Core Web Vitals, Lighthouse audits, and image optimization: fast by default, not an afterthought.

Accessibility WCAG 2.2 AA conformance review before every launch: usable for everyone.

Launch & handoff DNS, hosting setup, CMS training, and 30-day post-launch support.

// How we work

From brief to launch.

Discover

Shared understanding before design.

We build a complete picture of your goals, audience, and constraints before a single pixel is drawn.

Stakeholder interviews
Competitive audit
Content inventory
Platform & integration requirements

Weeks 1–2

Design

Wireframes first, then pixels.

Structured feedback rounds keep design aligned with stakeholders before development begins.

Low-fi wireframes
High-fidelity visual design
Two feedback rounds
Sign-off before build

Weeks 3–5

Build

Real progress, every week.

Component-first development with staging previews: you see the site take shape, not just a launch-day reveal.

Component-first development
Weekly staging previews
Iterative feedback
Performance & accessibility QA

Weeks 6–10

Launch & Grow

Go live and keep climbing.

Smooth handoff with training and support: then optional ongoing maintenance or a transition to retainer work.

Go-live & DNS handoff
CMS training
30-day post-launch support
Optional retainer transition

Week 11+

// Engagement models

How we work together.

Three ways to engage: match the model to your situation. We'll guide you to the right fit.

Most common

Project

Fixed scope, fixed price. Best for new sites, relaunches, and migrations with a clear brief and finish line.

·Scoped SOW & milestones
·Weekly staging previews
·Launch + 30-day support

Typical: 8–16 weeks

Retainer

Ongoing design & development hours for product teams that ship continuously.

·Monthly dev hours block
·Rolling backlog & priorities
·Performance reporting

Ongoing monthly

Sprint

Focused burst: homepage redesign, landing page, or prototype in 2–3 weeks.

·1–3 week focus
·Defined deliverable
·Optional extension

Typical: 2–3 weeks

// Accessibility

Built for everyone. Compliant by design.

Accessibility isn't a checkbox at the end. It's built into every layout, component, and interaction from day one. We design and test against major Canadian and US standards so your site works for real people, reduces legal risk, and stands up to scrutiny.

ADA Title II & III Section 508 WCAG 2.2 AA State & local requirements

Why accessibility matters

Structure

Semantic, keyboard-native HTML

Proper heading hierarchy, landmarks, labels, and focus order: the foundation assistive technology depends on.

Design

Usable for every visitor

Color contrast, readable type, visible focus states, and motion that respects user preferences.

Testing

Verified before launch

Automated scans plus manual testing with screen readers, keyboard-only navigation, and zoom up to 200%.

Documentation

Audit report & VPAT on request

Conformance summary for procurement, legal, or internal compliance, not just a claim, a record.

// Applications & business tools

Beyond the marketing site.

Not every project is a brochure website. We build custom web applications, internal tools, and client-facing portals: the systems your team and customers actually run on every day.

Client portals Internal dashboards Workflow tools Member areas Reporting interfaces Admin panels

Web apps & lead gen

Scoping

Discovery-led application design

We map workflows, user roles, data sources, and integrations before development: so the build matches how your team actually works.

Experience

Role-based interfaces

Different views and permissions for admins, clients, staff, or partners: one system, tailored access.

Integrations

Connected to your stack

CRMs, payment systems, ERPs, auth providers, and third-party APIs: your app fits the business, not the other way around.

Delivery

Built to ship and maintain

Staging previews, documented handoff, and optional retainer support so the tool keeps evolving after launch.

// FAQ

Questions about Web Design & Development.

01 How do you choose the tech stack?

We have deep WordPress experience and use it often: but we never lead with a platform. After discovery we recommend what fits your team, content workflow, and technical needs. Every build is held to the same standard: fast load times, strong Core Web Vitals, and WCAG 2.2 AA accessibility.

02 What do I need to provide before you start?

A brief or creative direction is helpful but not required: discovery is part of every project. At minimum we need access to existing assets (logo files, brand guidelines, existing site) and a clear sense of who the site is for and what it needs to accomplish.

03 Will my site be optimized for SEO?

Every build includes technical SEO foundations: semantic HTML, structured data, sitemaps, meta tags, and Core Web Vitals QA. Full keyword strategy and content optimization are separate scoped work: we can package them together.

04 What happens after launch?

Every project includes 30 days of post-launch support for bug fixes and minor adjustments. After that you can self-manage (we train your team), move to a maintenance retainer, or keep us on for ongoing design and development.

05 How do you handle revisions?

Design includes two structured feedback rounds before development begins. Build-phase change requests that fall outside scope are estimated and approved before work starts: no surprise invoices.

// Clients

Brands that trust us on the climb.

These are just some of the brands our team has worked with. We're kind'a experienced.

// In their words

“Few, if any, organizations I've worked with can match the technical expertise and professionalism that FirstUp consistently delivers.”

Melissa Harris, DEALR Cannabis

“Rather than forcing us into an off-the-shelf solution, FirstUp invested the time to understand our business and built technology around the way we work.”

Melissa Harris, DEALR Cannabis

“I never felt upsold on the services, and the entire budget came in right around budget. 10/10, would recommend them to friends and family looking to build a website or develop new branding.”

Richard, Directors Lounge

Fast, secure, built to grow.

Every engagement includes.