Available for new engagements

// 08 · PPC

No wasted spend.

Tap into the right advertising networks to land in front of exactly the right audience. Smart bidding, tight targeting, no wasted spend. You pay for results, not impressions.

Run smarter adsSee the work

Google Ads & Shopping Meta & Instagram Campaign structure Audience targeting Landing page alignment Conversion tracking Budget optimization Monthly reporting

// What we deliver

Every engagement includes.

Account audit Structure, waste, tracking gaps, and quick wins: before we touch budgets.

Campaign architecture Clean account structure aligned to funnel stage, product line, or geography.

Search & Shopping Google Search, Performance Max, and Shopping feeds tuned for ROAS.

Meta campaigns Prospecting and retargeting on Facebook and Instagram with creative iteration.

Landing page sync Ads and pages that match: message, offer, and tracking end to end.

Conversion tracking GTM, pixels, and offline conversion import so platforms optimize on truth.

Bid & budget management Weekly optimization: shift spend toward what converts, cut what doesn’t.

Performance reporting ROAS, CPA, and pipeline metrics in plain language, not platform jargon.

// How we work

Accountable spend, compounding returns.

Audit

Find the waste first.

Account review, tracking validation, and competitive context: know the baseline.

Account structure review
Tracking & attribution check
Keyword & audience analysis
Recommendations doc

Week 1

Structure

Build for control and clarity.

Campaigns, ad groups, audiences, and creative frameworks: organized to scale.

Account rebuild plan
Feed & asset setup
Landing page alignment
Conversion goals defined

Weeks 2–3

Launch

Go live with guardrails.

Campaigns live with caps, exclusions, and monitoring: no set-and-forget.

Campaign launch
Daily monitoring (week 1)
Creative testing plan
Learning phase management

Week 4

Optimize

Iterate toward target ROAS.

Weekly bid, budget, and creative adjustments: monthly strategy reviews with leadership.

Weekly optimization
Search term & placement hygiene
Creative refresh cadence
Monthly performance report

Ongoing

// Engagement models

How we work together.

Three ways to engage: match the model to your situation. We'll guide you to the right fit.

Recommended

Retainer

Ongoing account management: the standard for PPC. You keep ad spend; we manage strategy and optimization.

·Management fee + ad spend
·Weekly optimization
·Monthly reporting

Ongoing monthly

Project

Account rebuild or launch package: audit, restructure, tracking fix, and 30 days of optimization.

·Audit + rebuild
·Tracking implementation
·Handoff playbook

Typical: 4–6 weeks

Sprint

PPC audit sprint: findings and prioritized fix list in 2 weeks, optional implementation follow-on.

·Full account audit
·Waste & opportunity report
·Executive summary

Typical: 2 weeks

// Tools & tech we use

Google Ads Meta Ads GA4 GTM Looker Studio Microsoft Ads

// FAQ

Questions about PPC.

01 What's the minimum ad spend?

It varies by channel and goals. We’ll tell you honestly if budget is too low to learn meaningfully: typically we look for enough spend to generate data within 4–6 weeks.

02 Do you create ad creative?

We write ad copy and brief creative. Design and video production can be included in scope or handled by your team: we coordinate either way.

03 How is your fee structured?

Retainers are a flat management fee separate from ad spend, which you pay directly to platforms. No hidden markups on media. Project and sprint fees are fixed-scope.

04 Can you take over an existing account?

Yes. We start with an audit, fix tracking and structure issues, then optimize from a clean baseline. Access via your MCC: we never own your accounts.

05 How does PPC work with SEO and content?

Best as one system. Paid fills gaps while SEO compounds; landing pages and offers should match across channels. Same team removes the finger-pointing between agencies.

// In their words

“MIGHTY comes to mind. And RESPONSIVE. They have a deep understanding of our business and are able to address all of our needs in ways we didn't even think of. Work with them. You will not be disappointed!”

Heather Tyre, Louenhide North America