Available for new engagements

// 04 · LEAD GENERATION

Forms filled. Calls booked.

Traffic is nice. Leads are better. Every campaign points to one goal: more real prospects in your pipeline. We design landing pages, nurture sequences, and conversion paths that turn interest into action.

Grow your pipelineSee the work

Landing page design & build Form & CRM integration Email nurture sequences Conversion tracking A/B testing Lead scoring setup Funnel mapping Sales handoff workflows

// What we deliver

Every engagement includes.

Funnel audit Map every step from first touch to sales handoff: find leaks and quick wins.

Landing pages High-converting pages built for speed, clarity, and one clear action.

Form & CRM setup HubSpot, Salesforce, or your stack: fields, routing, and notifications that work.

Nurture sequences Email flows that follow up automatically until prospects are ready to talk.

Conversion tracking GA4, pixels, and UTM discipline so you know what actually drives leads.

A/B testing Structured tests on headlines, offers, and layouts: learn, don’t guess.

Lead scoring Rules that surface your best opportunities so sales focuses on the right conversations.

Reporting dashboard One view of volume, quality, and cost per lead: updated for leadership.

// How we work

From traffic to qualified pipeline.

Audit

Find where leads are leaking.

Review analytics, forms, CRM data, and sales feedback before changing anything.

Funnel & drop-off analysis
Form & page review
CRM & tracking audit
Competitive benchmarks

Weeks 1–2

Architect

Design the path to conversion.

Offers, page flows, nurture logic, and measurement plan: aligned with sales.

Offer & CTA strategy
Wireframes & copy outline
Nurture map
Tracking spec

Weeks 2–3

Build

Ship pages, forms, and flows.

Landing pages live, CRM connected, emails queued: ready to drive traffic.

Page design & development
CRM & automation setup
QA & tracking verification
Sales handoff testing

Weeks 4–6

Optimize

Test, learn, improve conversion.

Ongoing A/B tests, nurture tuning, and reporting: lower cost per lead over time.

Conversion experiments
Nurture performance review
Lead quality feedback loop
Monthly reporting

Ongoing

// Engagement models

How we work together.

Three ways to engage: match the model to your situation. We'll guide you to the right fit.

Most common

Retainer

Ongoing optimization: new pages, tests, nurture updates, and reporting month over month.

·Monthly test backlog
·Conversion reporting
·Sales alignment calls

Ongoing monthly

Project

Launch a new funnel, landing page system, or CRM integration: fixed scope, fixed timeline.

·Audit + build package
·Tracking & QA included
·30-day post-launch tune-up

Typical: 6–10 weeks

Sprint

One high-stakes landing page or funnel fix in 2–3 weeks: audit, redesign, ship.

·Single page or flow
·Fast turnaround
·Before/after metrics

Typical: 2–3 weeks

// Tools & tech we use

HubSpot Salesforce GA4 GTM Mailchimp Klaviyo Unbounce Hotjar

// FAQ

Questions about Lead Generation.

01 Do you run paid ads too?

We build the conversion layer: landing pages, forms, nurture, tracking. Paid media is a separate discipline (see PPC) but we coordinate closely so traffic and conversion work as one system.

02 Which CRMs do you work with?

HubSpot and Salesforce most often, but we’ve integrated Pipedrive, Zoho, and custom stacks. If it has an API or native form connector, we can usually wire it.

03 How do you measure success?

Leading indicators: conversion rate, cost per lead, form completion. Lagging indicators: qualified meetings, pipeline value, close rate. We align metrics with sales before launch.

04 We get traffic but no leads. Where do you start?

Usually offer-message fit, page clarity, or form friction, not more traffic. The audit phase identifies the highest-leverage fix before we redesign anything.

05 Can you work with our existing site?

Yes. New landing pages can live on your domain as standalone paths, or we improve existing pages in place. No full rebuild required unless the foundation is broken.