Strategy
Align on voice, audience, and goals.
Content pillars, brand voice, and success metrics: agreed before calendars fill up.
- Audience & journey mapping
- Voice & messaging guide
- Channel priorities
- KPI definition
// 06 · CONTENT MARKETING
Every part of digital and content: web copy, blog posts, organic social, paid digital. One strategy across many channels. No chaos, just consistency that builds trust over time.
// What we deliver
// How we work
Strategy
Content pillars, brand voice, and success metrics: agreed before calendars fill up.
// Engagement models
Three ways to engage: match the model to your situation. We'll guide you to the right fit.
Monthly content production and management: the standard for brands that need consistent output.
One-time strategy + launch batch: ideal for a rebrand content rollout or case study package.
Content strategy workshop + 90-day calendar in 2–3 weeks: clarity fast.
// Tools & tech we use
// FAQ
Yes: organic social is part of content marketing for most retainers. We plan, create, schedule, and report. Paid social is handled under PPC when you need both.
Scoped explicitly in the retainer: e.g. four blog posts, eight social posts, two emails. We’d rather commit to a realistic volume than overpromise and underdeliver.
We start every engagement with voice guidelines: yours or ours. Two review rounds on early pieces calibrate tone before we scale production.
Helpful for technical industries, but not always required. We interview stakeholders, use your docs, and research deeply. You approve accuracy on technical content.
Best together. SEO provides keyword targets and briefs; content produces against them. Same team, one calendar: no duplicate agencies arguing over priorities.