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// 03 · FRACTIONAL CMO

Your CMO. Without the overhead.

Senior marketing leadership without the full-time salary. We embed as your CMO, owning the strategy, managing the mix, holding vendors accountable, and reporting to your leadership. All the direction, none of the drag.

Start a projectSee the work

Marketing strategy & planning Annual & quarterly roadmaps Team & vendor management Budget ownership KPI frameworks & reporting Board-level communication Agency & partner oversight Hiring & org design

// What we deliver

Every engagement includes.

Marketing audit Full channel and brand audit to identify gaps, waste, and quick wins.

Strategy & roadmap Annual marketing strategy with quarterly milestones and channel priorities.

Budget management Channel-by-channel budget allocation with monthly reforecast.

Team leadership Weekly standups, hiring support, and performance frameworks for your marketing team.

Vendor oversight Manage agencies, freelancers, and platforms to one integrated plan.

KPI dashboard Custom reporting in GA4, HubSpot, or Notion: one source of truth.

Board reporting Monthly executive summaries and board-ready marketing decks.

Brand governance Guardrails that keep every touchpoint on-brand as the team grows.

// How we work

Your first 90 days: and beyond.

Audit

Learn the business first.

We map channels, team, spend, brand, and pipeline before prescribing anything.

Channel & spend review
Team & vendor audit
Brand & messaging assessment
Pipeline & funnel analysis

Month 1

Strategy

Align on the route.

Annual strategy and a 90-day roadmap: channel mix, messaging, KPIs, and resourcing defined with leadership.

Annual marketing strategy
90-day roadmap
Channel mix & messaging hierarchy
KPI targets & resource plan

Month 2

Activate

One voice, steady execution.

Weekly leadership calls, vendor coordination, and campaign launches: all run through a single strategic owner.

Weekly leadership calls
Vendor & agency management
Content & campaign cadence
Cross-channel coordination

Month 3+

Optimize

Measure, learn, keep climbing.

Monthly board reporting and quarterly roadmap refresh: double down on what works, cut what doesn't.

Monthly board reporting
Quarterly roadmap refresh
Budget reallocation
Compounding results

Ongoing

// Engagement models

How we work together.

Three ways to engage: match the model to your situation. We'll guide you to the right fit.

Recommended

Retainer

Ongoing monthly engagement: the standard model for Fractional CMO work. We're in your Slack, on your calls, and on your calendar.

·Dedicated hours per month
·Weekly leadership call
·Monthly board reporting

Ongoing monthly

Project

Fixed-scope strategy engagement: ideal for a one-time marketing audit, launch plan, or go-to-market strategy.

·Marketing audit deliverable
·Strategy & roadmap doc
·Handoff to internal team

Typical: 4–8 weeks

Sprint

Focused 2–4 week workshop to solve one strategic problem: reposition, launch plan, or budget reallocation.

·One defined deliverable
·Workshop facilitation
·Execution playbook

Typical: 2–4 weeks

// Tools & tech we use

HubSpot Salesforce GA4 Looker Studio Notion Asana Slack Semrush Hotjar Mailchimp

// FAQ

Questions about Fractional CMO.

01 How is a Fractional CMO different from a marketing consultant?

A consultant gives advice and leaves. A Fractional CMO embeds: attending team meetings, managing vendors, owning the budget, and being accountable to your board-level KPIs. We do the work, not just the strategy doc.

02 How many hours per month do you commit?

Typically 20–40 hours per month depending on the scope of work, team size, and number of active channels. We scope it explicitly and track actuals monthly: you always know what you’re getting.

03 We already have a marketing team. Does that still work?

Yes: the Fractional CMO model is often most effective when there’s an existing team that needs senior direction. We function as the strategic layer above execution, setting priorities, unblocking decisions, and developing your team as we go.

04 What size of company is this right for?

Usually companies between $2M and $30M in revenue that have marketing spend but no senior marketing leadership. If you’re paying $15k/month across vendors with no one integrating it, you need a Fractional CMO before the next channel.

05 What's the minimum commitment?

We ask for a 3-month minimum to run the audit, build the strategy, and get early results. Most clients stay 12–18 months. We’re not trying to be permanent: our goal is to hire your full-time CMO or build the team so you don’t need us.