Filling a gap for agencies in Western Canada
From establishing your social media accounts to internal communications, setting up a full-scale advertising campaign or running your public relations — there are agencies around Western Canada who are working hard to elevate your brand and highlight your company.
What you may not realize is how many of them have a big skills gap when it comes to experienced website designers and developers. In fact, in 2020 there were around 537 million active websites and only 26.2 million web developers.
So while agencies understand the importance of a high quality website for their clients, they simply don’t have the skilled manpower to execute. That’s where FirstUp comes in.
Why your website matters
There are many do-it-yourself options when it comes to website development and we know many small businesses who have set themselves up with a standard site and are doing fine. However, is “fine” good enough at this point?
Your website is your company storefront. It’s your first impression to show people who you are and what you stand for. It’s an opportunity to share your story and offer insight into the work you do. It’s your brand in digital.
Everything you do should drive back to your website. That includes social media, public relations efforts and advertising campaigns.
FirstUp in collaboration
When every campaign and brand effort you’re doing is focused on driving website traffic, having a brochure-style, home-grown website isn’t necessarily good enough. It’s why more and more agencies you’re working with are reaching out to our team for custom-designed websites to support their clients.
At FirstUp, we have a team of web designers and developers with more than 70 years of collective experience. Working closely with our partners, we come to the table to support the work being done to leverage your company and highlight those features through smart and savvy website design.
We explore opportunities for improved SEO and look and ways to incorporate movement or fresh content. We collaborate with our agency partners and the client to find ways to share data in a more unique fashion and ensure the website is directly speaking to the target audiences.
Your website is only one component of a dynamic digital marketing strategy. We know this; so do other agencies. By working together in collaboration, we can fill this important gap and provide a holistic approach to marketing and communications for all clients.
