The impact of a well-designed logo
Out latest posts, thoughts, and news about web design, branding, and marketing.
From the Nike swoosh to the Apple, the Microsoft blocks or the Golden Arches — these logos all have something in common. They are simple and iconic. Recognized around the world, they cross cultures and languages with a common understanding. We know what the brand is simply by seeing the logo on a street corner, a pair of shoes or on our computer. That is a powerful logo.
"The strongest logos tell simple stories." - Sol Sender
What’s your story? Are you a bold and vibrant company, working fast and ready to take risks? Your logo might be best with sharper edges and a strong colour palette. More in the social sector and focused on community? Softer colours and more rounded edges can feel more open and welcoming.
A strong visual identity
While only one component of a brand, your logo sets the foundation for the entire visual identity of your company. From the colours and typography to any artistic element, this becomes a jumping off point for every brand element you have. So before you land on your final logo design, make sure it can work for every application you can think of.
Here are just a few of the places you’ll likely want to use your logo:
- Website
- Social media feeds (full logo or an icon)
- Vehicle wraps
- Business cards
- Pop-up banners
- Letterhead
- And more!
Quick tips for logo design
We love designing logos, but if you’re already working with another team or are trying to do it yourself, we’ve put together a list of quick tips to help you get to the finished product you’re after!
- Steer clear of fancy fonts that are hard to read
- If you have a tagline, create two versions of the logo (one with the tag, one without)
- Less is more; keep it simple!
- Consider whether the logo will work as an icon for social media profile images
- Does your logo work on any coloured background?
Looking for a new logo design?
