Navigating the nuances of eCommerce

Out latest posts, thoughts, and news about web design, branding, and marketing.

When the world shut down in March 2020, retailers may have closed their physical stores but that didn’t mean they stopped selling. In May 2020, retail eCommerce sales reached a record $3.9 billion. According to StatsCan, that was a 99.3% increase over February, only a few months prior.

Yes, many stores have reopened and physical stores are buzzing again with in-person shopping; however, that boost from eCommerce early in COVID shows no signs of slowing down.

Upwards of 75 per cent of our population in Canada alone are considered eCommerce users (guilty as charged)!

But you can have the most active buyer on your website and if your eCommerce operation isn’t set up for a seamless shopping experience, it’s easy to lose not just one sale, but the opportunity for a return customer.

E-Commerce is a labyrinth and we’ve put together our top three considerations for what makes an exceptional eCommerce website.

It's Fast

E-commerce shoppers are not patient. The longer it takes a page to load, the more sales you lose. Seconds are dollars down the drain. What’s causing the slow down for shoppers can be any number of issues; not all e-commerce sites are created equal. Fast sites equal more sales. Plain and simple.

It’s authentic and trustworthy

Do you feel comfortable giving this company your credit card information online? Will the product actually show up? All of these are elements that play into establishing trust with your buyers. One security slip or bad review and your brand might find itself in a reputational tailspin. Put the time in up front to do this right.

It works on your phone

More than a third of online transactions in North America are through mobile devices. It’s no longer okay to say "just use our desktop store" — it must be mobile friendly. Build your site from the start with mobile in mind and ensure the experience is seamless no matter what device your customers are on. Oh, and one more thing? Speed matters for mobile users too.


To learn more about how our team can make your eCommerce site the first choice for customers, reach out.

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